The Business Model Navigator: The strategies behind the...

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Business & Economics - Management & Leadership
The Business Model Navigator: The...

The Business Model Navigator: The strategies behind the most successful companies

Name: The Business Model Navigator: The strategies behind the most successful companies
ISBN: 9781292327129

Oliver Gassmann, Karolin Frankenberger, Michaela Choudury

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Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
This new edition builds on the well-known methodology of the first to allow you to innovate, test and implement new business models within your industry.

카테고리:

Business & Economics - Management & Leadership

년:

2020

판:

출판사:

Pearson Education

언어:

english

페이지:

426

ISBN 10: