Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage
Middleton, Daina
"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website.�
Abstract: Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved.�
Abstract: Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved.�
년:
2013
판:
1
출판사:
Wiley
언어:
english
페이지:
205
ISBN 10:
1118402308
ISBN 13:
9781119203988
파일:
PDF, 1.58 MB
IPFS:
,
english, 2013